Cardinal Heenan

Cardinal Heenan

Catholic High School


Business and Enterprise Courses

Curriculum Leader: Mrs C McGinley

Business GCSE

Course Level: GCSE Exam Board: Edexcel Course code: 1BS0

Business Curriculum Intent

The purpose is to provide students with a profound view of the dynamic nature of business. We believe that GCSE Business is unique, it is the heart of all subjects and it challenges students to put each subject / industry into its relevance in society. GCSE Business contextualises the theory of business concepts and provide students with the skills to analyse each concept. It encourages students to keep up with the most recent current affairs, trends including political, economic, social and technological advances facing local, national and international businesses in a difficult and also promising economic climate. We will develop critical thinking, problem solving and analytical skills. To evaluate presented thought-provoking scenarios and to come to a specific judgement on relevant business concepts including human resources, operations management, marketing management and financial decision making.


GCSE Business allows students to apply knowledge and understanding to contemporary business issues and to different types and sizes of businesses in local, national and global context. It allows learners to use an enquiring, critical approach to make informed judgements, investigate and analyse real business opportunities and issues to construct well-argued, well-evidenced, balanced and structured arguments, demonstrating their depth, also enable learners to develop and apply quantitative skills relevant to business, including using and interpreting data.
What the course covers
By completing this GCSE Business learners will understand how an organisation works collectively from enterprise and entrepreneurship, marketing and market research, finance and accounting, human resources and also operations management. Studying business can help develop essential employability skills required for all industries including communication, teamwork, problem solving, critical thinking, initiative and enterprise.

Theme 1 (50%) Investigating Small Business
Theme 1 concentrates on the key business concepts, issues and skills involved in starting and running a small business. It provides a framework for students to explore core concepts through the lens of an entrepreneur setting up a business.
Topic 1.1 Enterprise and entrepreneurship
Topic 1.2 Spotting a business opportunity
Topic 1.3 Putting a business idea into practice
Topic 1.4 Making the business effective
Topic 1.5 Understanding external influences on business

Theme 2 (50%) Growing a Business
Theme 2 examines how a business develops beyond the start-up phase. It focuses on the key business concepts, issues and decisions used to grow a business, with emphasis on aspects of marketing, operations, finance and human resources. Theme 2 also considers the impact of the wider world on the decisions a business makes as it grows.
Topic 2.1 Growing the business
Topic 2.2 Making marketing decisions
Topic 2.3 Making operational decisions
Topic 2.4 Making financial decisions
Topic 2.5 Making human resource decisions

The course is 100% externally assessed. At the end of the
3 year course students will take two examinations.
Theme 1—50% of overall grade.
Theme 2 - 50% of overall grade.
Each paper will consist of calculations, multiple-choice, short-answer and extended-writing questions.

Where the course can lead
This GCSE course gives a good grounding for A-Level and
degree qualifications in business, law, economics and
accounting. It can also allow students to develop the skills
required for building their own successful enterprise.

Cambridge National Certificate in Enterprise and Marketing

Course Level: 1/2 Vocational Exam Board: OCR Course code: J819

The Cambridge National Certificate in Enterprise and Marketing allows students to develop applied knowledge and practical skills in enterprise and marketing. It will provide learners with essential knowledge, transferable skills and tools to improve their learning in other subjects with the aims of enhancing their employability when they leave education, contributing to their personal development and future economic well-being.

What the course covers
Students will cover a range of theory and practical elements which form enterprise and marketing concepts, designing a business proposal to market and pitch a business proposal.

Unit titles offered:
Unit R064 Enterprise and Marketing concepts
On completion of this unit, learners will understand the main activities that will need to happen to support a startup business and what the key factors are to consider when
starting up a business. Unit R065 Design a business proposal This unit will provide learners with the skills and knowledge to design a product proposal to meet a business challenge scenario. Learners will be able to identify a customer profile for their own product design, develop market research tools and use these to complete market research for their product.

Unit R066 Market and pitch a Business proposal
This unit will provide learners with the skills and knowledge to create a brand identity and promotional plan for the product proposal, developed in Unit RO65. They will be able to pitch their product proposal to an external audience after completing a practice pitch, and
complete a review of their pitching skills and product proposal, using their learning from this qualification, selfassessment and feedback generated.

• Unit R064 externally assessed, examination 1hr 30 mins
• Unit R065 internally assessed moderated by OCR
• Unit R066 internally assessed moderated by OCR

Where the course can lead
OCR Level 3 certificate in Preparing for a business venture, OCR Level 3 Cambridge technical in Business, Introductory Certificates in marketing or A Levels in Related subjects
such as Business and Economics. A Qualification in Enterprise and Marketing can lead the student into a wide range of careers.